Hmmm.
A topic that might not seem fitting for this blog, but let me share my unique perspective on the large drop in prime time TV viewing. A significantly larger decline than in the past.
It's unemployment. We do a lot of socializing in the work place and make an investment of brawn and intellect. You get home and you need some down time; TV time. Now if you're not working you're not being challenged on those levels and there is not much socializing going on throughout the day. Just the innate desire to interact on various levels with others and the greater society drives people to go out in the evenings, especially the long evenings, even if they don't have a lot of money. If you're not working evening is the most convenient time to get your social interaction fix.
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